Insights / Universal Analytics

The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business...

On March 16th, 2022, Google announced it would be shutting down Google Analytics Universal Analytics...

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible....

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance...

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance...