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Insights / Universal Analytics

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Top Schemas for Transferring Google Analytics Universal Analytics Reports

by Lance Abbrederis, Jan 08, 2023

The end of Google Analytics Universal Analytics is approaching, and being prepared for the transition will ensure you have accurate historical data to guide your business...

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How to Archive Google Analytics Data

by Lance Abbrederis, Jan 07, 2023

On March 16th, 2022, Google announced it would be shutting down Google Analytics Universal Analytics...

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How to prepare for the Google Analytics 4 update

by Paul Cote, Dec 19, 2022

If you're using Google Analytics as the source of truth for your website measurement and you haven't installed Google Analytics 4 yet, then you should do this as soon as possible....

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The Future of Google Analytics - Action Items & Key Dates

by Lance Abbrederis, Jun 10, 2022

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance...

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Farewell to Universal Analytics is upon us

by Paul Cote, Jun 07, 2022

Migrating to GA4 is a must if you or your organization uses Google Analytics to measure website performance...

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Calibrate Analytics is a data analytics company that empowers businesses to take control of their data. Our solutions help companies transform their customer data into actionable insights that increase efficiency and boost revenue. From our full-service platform, Launchpad, to our wide range of custom services, we have the tools and expertise to help you track, visualize, and act on data and take your business to the next level.



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